Sprint
by Jake Knapp, John Zeratsky, Braden Kowitz
How to Solve Big Problems and Test New Ideas in Just Five Days
17
Chapters
98+
Action steps
15
Minutes
AI PERSONALISED
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Preview — Chapter 01: Set the Stage
Breakthroughs rarely fail because of bad ideas. They fail because the conditions were never right for focused thinking and real decision-making. Before any meaningful work begins, the environment must be designed to support clarity, authority, and sustained attention. This starts with choosing a small, empowered group that represents decision-makers, experts, and builders. When the right people are present from the beginning, choices stick and momentum survives beyond the room. Focus depends on protecting time and removing distraction. Consecutive days create continuity, preventing ideas from evaporating overnight and eliminating the temptation to reopen settled decisions. Physical space also plays a subtle but powerful role. A dedicated environment signals seriousness and shifts everyone out of everyday habits. Normal rules are suspended, and attention narrows toward the problem at hand. This stage is about commitment more than creativity. Commitment to show up fully, to respect the container, and to trust the process even when uncertainty feels uncomfortable. When the stage is set properly, the group enters with shared expectations and psychological safety, making speed possible without sacrificing thoughtfulness.
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