Get It Done
by Ayelet Fishbach
Surprising Lessons from the Science of Motivation
14
Chapters
103+
Action steps
15
Minutes
AI PERSONALISED
Action steps tailored to your goals in the Pustakh app
Preview — Chapter 01: Goals Aren’t Chores
Many goals fail because they feel like obligations rather than choices. When a goal starts to resemble a chore, resistance naturally builds. Even goals we genuinely care about can begin to feel heavy when they are framed as duties, expectations, or boxes to check. The moment a goal feels imposed, motivation quietly erodes. This exploration reveals how the language and framing around goals matter more than people expect. Goals framed as opportunities feel lighter and more engaging than those framed as requirements. The same task can inspire energy or drain it depending on whether it feels self-directed. Autonomy plays a central role. When people feel they are choosing a goal rather than complying with it, persistence increases. Reframing goals changes emotional posture. Instead of asking “What do I have to do?”, the question becomes “What do I want to move toward?” This shift does not require changing the goal itself, only how it is interpreted. When goals feel aligned with identity and values, effort feels purposeful instead of forced. Motivation grows not because the task becomes easier, but because it becomes meaningful.
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