From Dominance to Parity
by David W. Brady & Brett Parker
America’s Political Parties and the New Era of Electoral Instability
6
Chapters
47+
Action steps
10
Minutes
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Preview — Chapter 01: Mass Partisanship from Roosevelt to Trump
Across the 20th century, America’s political story can be traced through its emotional attachment to parties. Partisanship once functioned like family loyalty — passed down, rarely questioned, and deeply personal. From the New Deal to the Reagan Revolution, each generation believed its political identity mirrored its moral compass. The party wasn’t merely a platform; it was a tribe. During Franklin Roosevelt’s era, mass partisanship forged stability. The Democrats’ New Deal coalition united workers, minorities, and intellectuals under the promise of shared prosperity. The Republican counteridentity — grounded in business, tradition, and local control — provided contrast but rarely chaos. People voted by habit, not volatility. Politics was a ritual more than a revolution. That unity began to crack with the Civil Rights Movement, Vietnam, and cultural upheavals of the 60s and 70s. Moral questions invaded economic debates. The South flipped allegiance. By the 1990s, media fragmentation turned political identity into performance. Cable news and talk radio offered echo chambers that rewarded outrage over nuance. By the Trump era, partisanship no longer required belief in policy — only belonging to a side. The age of loyalty became the age of resentment. The new partisan divide wasn’t about what people wanted government to do but whom they wanted it to hurt, help, or silence. Yet this fragmentation also signaled democratization — more voices, more issues, and more participation, even if chaotic. Understanding this evolution is key to seeing how a culture built on loyalty transitioned to one sustained by perpetual combat — where emotion replaced ideology, and politics became the new religion of belonging.
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